Incogni vs DeleteMe (2026): Coverage, Custom Removals and Price

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Incogni vs DeleteMe 2026: coverage, custom removals and price

Affiliate disclosure

This post contains affiliate links. If you buy through them I may earn a commission at no extra cost to you. I only recommend tools I’ve actually tested.

For most people Incogni is the better pick: it sends automated removal requests to 420+ data brokers on every plan, keeps re-sending them, and costs less with monthly or annual billing. DeleteMe makes sense if you want human privacy advisors and targeted custom removal requests on its basic plan, and you are fine with an annual, US-only subscription. Through Incogni you get 60% off any annual plan with code YTSTACK.

Incogni deal

60% off any annual plan with code YTSTACK.

Incogni vs DeleteMe at a glance

IncogniDeleteMe
Automated coverage420+ data brokers, every planAbout 86 sites automated on the standard plan (of 976 listed)
Custom removalsUnlimited plans: 2,000+ extra sites, unlimited requestsIncluded on the standard plan
ApproachAutomation-first, near-daily requestsHuman privacy advisors, quarterly reports
BillingMonthly or annualAnnual only
AvailabilityUS and many other countriesUS residents only
Guarantee30-day money-backSatisfaction guarantee (check terms)
Starting price$7.99/month billed annually$129/year for one person
Incogni vs DeleteMe comparison table: coverage, custom removals, philosophy, price and flexibility
The four differences that matter (from our video).

Prices from Incogni’s pricing page (November 2026) and DeleteMe’s plans in the video (June 2026). Coverage figures are from our video, which compared each service’s published broker list with what is removed automatically.

How data removal services work

Both services do the same core job. They contact the data brokers and people-search sites that hold your name, address, phone number and relatives, send opt-out requests on your behalf, and keep monitoring, because brokers re-list your data constantly. The real differences are how they do it and where your money goes.

Coverage: the detail most comparisons skip

DeleteMe markets 976 listed data brokers, and that number looks like a knockout. But on its standard plan only around 86 of those sites are removed automatically for you. The rest are locked to business tiers or count as custom requests, which means you find your own profile and submit it.

Incogni sends automated requests to 420+ data brokers on every plan, including the cheapest, with no manual work and nothing hidden behind an upgrade. On hands-off automated reach, Incogni is far ahead.

Custom removals: where DeleteMe wins

DeleteMe gives you custom takedowns even on its basic plan, so if you spot your data on a random site you can flag it right away. Incogni only unlocks custom removals on its Unlimited plans, which then cover 2,000+ additional sites with unlimited custom requests. If you want to micromanage specific takedowns cheaply, that is DeleteMe’s edge; if you want broad automation without thinking about it, that is Incogni’s.

Automation and reports

Incogni leans on volume and automation: it sends requests continuously and gives you a dashboard with compliance and severity scores, so you can see which brokers hold the riskiest data and which have complied.

Incogni dashboard listing data brokers with compliance score, severity and monitoring or suppressed status
Incogni’s dashboard: each broker with a compliance score, severity and status.

DeleteMe leans on human privacy advisors who review and prioritize removals and send detailed reports. That human touch is nice, but it usually means a quarterly review cycle and a higher price, while Incogni updates almost daily.

Price and plans

Incogni planBilled annuallyCustom removals
Standard$7.99/month ($95.88/year)No
Unlimited$14.99/month ($179.88/year)Yes, unlimited
Family (up to 5)$15.99/month ($191.88/year)No
Family Unlimited$22.99/month ($275.88/year)Yes, unlimited

Incogni list prices from its pricing page (November 2026), before the YTSTACK discount. Incogni also offers monthly billing, so you can start small, and every plan has a 30-day money-back guarantee.

Incogni plans: Standard, Unlimited, Family and Family Unlimited, all with 420+ data broker sites covered
Incogni plans as shown in the video (June 2026); current list prices are in the table above.

DeleteMe is annual only and for US residents only. In the video its plans were $129 a year for one person, $229 for two and $329 for a family of four, with a separate business tier.

DeleteMe plans: 1 person $10.75 a month billed annually ($129 a year), 2 people, Family and Business
DeleteMe plans as shown in the video (June 2026): annual billing only.

Trust and support

Incogni is built by the team behind Surfshark and says it has been independently audited by Deloitte. Live phone support comes with the Unlimited plans. DeleteMe’s strength is its advisor model and detailed quarterly reports.

How to get the Incogni deal

  1. Open Incogni through our link.
  2. Pick an annual plan (Unlimited if you want custom removals).
  3. At checkout, make sure code YTSTACK is applied for 60% off. If the page shows a different seasonal code, enter YTSTACK instead.
  4. Add the details you want removed (names, addresses, emails, phone numbers) and let the requests start.
Incogni checkout: Unlimited plan annual subscription $143.90 instead of $359.76, You are saving 60%, promo code YTSTACK applied
YTSTACK applied at checkout: 60% off the annual Unlimited plan (June 2026).

What I would pick

I care about how much happens without me. Incogni’s automated reach on the cheapest plan, the dashboard, and the 30-day money-back guarantee make it the easy recommendation for most people.

If you already know the exact sites you want gone and you like having a person review your case, DeleteMe is a fair choice. Just compare the automated coverage on its standard plan before you pay for a year.

Pros and cons

ProsCons
Incogni420+ brokers automated on every plan; monthly or annual; 30-day money-back; compliance dashboardCustom removals only on Unlimited plans
DeleteMeCustom requests on the basic plan; human advisors; detailed reportsAnnual only; US only; much smaller automated list on the standard plan

Who should pick Incogni

Pick Incogni if you want your personal information off data broker sites automatically, affordably, and across the widest automated list, and if you want the option to pay monthly. Choose Unlimited if you also want custom removals.

Get Incogni with 60% off

60% off any annual plan with code YTSTACK, 30-day money-back guarantee.

Who should pick DeleteMe

Pick DeleteMe if you specifically want human oversight and targeted custom requests on a cheaper plan, and you do not mind an annual, US-only commitment. If you would rather start with a free exposure scan, see our Privacy Bee tutorial.

FAQ

Is Incogni better than DeleteMe?

For most people, yes: Incogni automates requests to 420+ data brokers on every plan and costs less, with monthly or annual billing. DeleteMe is better if you want custom removal requests and human advisors on its basic plan.

How many data brokers does Incogni cover?

420+ data brokers on every plan. The Unlimited plans add custom removals covering 2,000+ additional sites.

Is DeleteMe only for US residents?

Yes. DeleteMe’s consumer plans are for US residents and are billed annually.

Does Incogni have a money-back guarantee?

Yes, a 30-day money-back guarantee on all plans: contact support within 30 days of signing up for a full refund.

What is the Incogni code?

YTSTACK takes 60% off any annual Incogni plan at checkout through our link.

How long does data removal take?

Brokers respond at different speeds, so expect requests to be processed over weeks, with ongoing monitoring afterwards because brokers re-list data. Incogni re-sends requests automatically; DeleteMe reports quarterly.

New to Incogni? Follow our step-by-step Incogni tutorial. More privacy guides are in VPN & Privacy, and current offers are on the deals page.

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