GoHighLevel Conversation AI is the chat agent inside GoHighLevel: it answers leads on your website chat, SMS, Facebook, Instagram, WhatsApp and email, uses your knowledge base for answers and books appointments into your calendar. Below are two ways to build one: the bot builder with an appointment booking goal, and the AI builder that creates an AI receptionist from one prompt. Conversation AI usage is billed on top of the plan; test it on our 30-day GoHighLevel trial.
GoHighLevel deal
Extended 30-day free trial (the standard is 14 days), plus the free GHL Launch Vault (20 bonuses, including a client-ready sales kit).
Three ways to start
| Method | Best for | Where |
|---|---|---|
| Bot builder | Full control over prompt, mode, actions and channels | AI Agents, Conversation AI, Create bot |
| AI builder | A working agent from one prompt | AI Agents, Getting started |
| Agent templates | The fastest start, with messages and buttons included | AI Agents, Agent Templates |
Method 1: The bot builder
Step 1: Create the bot
In the left panel open AI Agents, then Conversation AI at the top, and click Create bot. Choose a prompt-based bot or the visual flow builder (read the description of each), then pick a goal: General Q&A, Appointment booking, Marketplace templates or Start from scratch. For a bot that books, choose Appointment booking.
Step 2: Add your business information
Give the bot the facts it may use through a knowledge base: for example your opening hours (Monday to Friday, 9 am to 5 pm), services and prices.
Step 3: Write the prompt and pick the model
Set the personality, goal, instructions, examples and rules, and the business name the bot uses. Then choose the model: some models cost more than others. Start from scratch is hard for beginners, because you set up the actions, knowledge base and triggers yourself.
Step 4: Set the mode and behaviour
Save, then set the mode: Suggestive (the bot drafts replies for you to approve), Auto-pilot (it replies on its own) or Off. Timing and pacing and the response behaviour sit in the same panel. The bot name is only for you, to tell several bots apart.
Step 5: Add the booking action
Under Actions, add Book an appointment, pick the calendar, click Proceed, adjust the settings and save. Then test the agent in the panel on the right, for example with “I’d like to book an appointment”.
Step 6: Deploy to your channels
On the Deploy tab, choose the channels: chat widget, SMS, Facebook, WhatsApp, Instagram and others. Click Configure on each: pick the phone number for SMS and the connected accounts for Facebook and Instagram.
The shortcut: agent templates
The video recommends starting from Agent Templates in the marketplace instead. Search for appointment booking: some templates are paid and some free, so check before installing. The template installed in the video came with its buttons and message templates and needed only small changes.
Method 2: An AI receptionist from one prompt
The second video builds an AI receptionist with the AI builder in AI Agents, Getting started. You chat with a builder on the right instead of filling in settings.
- Give it the role, a name and the job, for example: “You’re Sarah, a helpful receptionist for Elite Chiropractic. Your goal is to answer questions about our services and smoothly guide users to book an initial consultation.”
- Pick what the agent should do: book appointments, answer customer questions, follow up with prospects.
- Pick the channels: live chat, SMS, Facebook Messenger, Instagram DMs or email.
- Pick the mode: Auto-pilot, Suggestive or Off.
- Review the summary (name, business, personality, goal, channels, mode, a 2-second response wait time and the actions), adjust anything and confirm.
- Approve each action it asks to add; it then checks that everything is active.
The agent knows nothing about the business yet. Open Knowledge Base at the top, create one and add a web URL (it extracts answers from your site), FAQs, tables or rich text with the business name, hours, location, pricing and booking rules. Save, and the status changes to trained.
The agent then appears in Conversation AI, in the agents list, where the three-dot menu edits or deactivates it.
How I would test it
The knowledge base decides how good the agent is. Before switching to Auto-pilot I would ask it the ten questions customers ask most often, by phone and by chat, and add whatever it cannot answer.
Then test the booking path end to end: ask for an appointment in the test panel, check the slot appears in the calendar, and check the contact lands in the CRM with the conversation attached.
Build your Conversation AI agent on a 30-day trial
30 days free instead of 14, plus the free GHL Launch Vault: 20 bonuses including a client-ready sales kit.
FAQ
What is Conversation AI in GoHighLevel?
The chat agent inside GoHighLevel. It replies on website chat, SMS, Facebook, Instagram, WhatsApp and email, answers from a knowledge base and books appointments.
Can GoHighLevel Conversation AI book appointments?
Yes. Add the Book an appointment action, pick the calendar and test it in the panel on the right.
What is the difference between Suggestive and Auto-pilot?
In Suggestive mode the agent drafts replies for you to approve; in Auto-pilot it replies on its own. Off pauses it.
Which channels does Conversation AI support?
The chat widget and live chat, SMS, Facebook, Instagram, WhatsApp, email and more, set up on the Deploy tab.
Is Conversation AI included in GoHighLevel plans?
It is available in the account, but its usage is billed on top of the plan, and the model you pick changes the cost.
How do I give the agent information about my business?
Create a knowledge base and add your website URL, FAQs, tables or rich text with hours, location, pricing and booking rules.
Related next step
Setting this up for clients? GoHighLevel for agencies covers the sub-account side, and missed call text back catches the calls nobody answers. Trial details are on the 30-day trial page.
