Shopify pricing plans run from $39/month on Basic to around $2,300/month on Plus, with Grow at $105/month and Advanced at $399/month in between. For most new stores, Basic is the right starting point — the real decision is when your sales volume, payment fees, and reporting needs make upgrading worth it.
IN THIS GUIDE
All four Shopify pricing plans at a glance
Before getting into the details of each tier, here is the quick reference table. These are standard US monthly prices — Shopify pricing can vary by country, currency, billing term, and payment provider.
| Plan | Monthly cost | Best for | Card fees (US) | Transaction fee* |
|---|---|---|---|---|
| Basic | $39 | New stores | 2.9% + 30¢ | 2% |
| Grow | $105 | Growing stores | 2.7% + 30¢ | 1% |
| Advanced | $399 | Established stores | 2.5% + 30¢ | 0.6% |
| Plus | ~$2,300+ | Enterprise / $1M+ | Custom | 0.15% |
Shopify Basic — $39/month
Basic is the entry-level Shopify plan and the right starting point for most new stores. At $39/month in standard US monthly pricing, it includes the core features you need to launch: unlimited products, Shopify Payments integration, abandoned cart recovery, gift cards, the same checkout system as the higher plans, and 24/7 support. If you want to test the platform first, read the guide on how to get the Shopify free trial before subscribing.
What’s included
- Unlimited products and storage
- 2 staff accounts
- Up to 1,000 inventory locations
- Card rates: 2.9% + 30¢ for online transactions in the US
- Basic reports — total sales, conversion rate, and traffic sources
- Manual order creation, custom domains, abandoned cart emails, and gift cards
What’s missing
- No professional reports for deeper customer and marketing analysis
- Shipping rates are calculated, not real-time carrier rates
- No advanced report builder for custom analytics
Basic is enough for most new stores. The standard reports still show the numbers you need early on — sales, conversion rate, average order value, traffic, and top products. The real limitation is not reporting; it is that the higher card fees become more noticeable as your sales grow.
Shopify Grow — $105/month
The Grow plan sits between Basic and Advanced. It is the plan most growing stores should compare against Basic once sales volume, staff accounts, and reporting start to matter. In standard US monthly pricing, Grow is $105/month.
The math: at $30K annual revenue with Shopify Payments, the 0.2% card rate difference between Basic (2.9%) and Grow (2.7%) saves about $60/year. That alone does not justify the upgrade. Grow starts making more sense when you also need 5 staff accounts, professional reports, and lower third-party transaction fees for a growing team.
What’s added vs Basic
- Lower online card rates: 2.7% + 30¢ in the US vs 2.9% + 30¢ on Basic
- 5 staff accounts instead of 2
- Professional reports including better customer and marketing reporting
- Third-party transaction fee drops from 2% to 1% if you do not use Shopify Payments
Advanced Shopify — $399/month
Advanced is for stores where reporting, shipping, and international operations matter more than saving a small percentage on card rates. At $399/month in standard US monthly pricing, the upgrade from Grow is hard to justify on processing savings alone. The real reasons to upgrade are advanced reporting, real-time carrier shipping, more staff accounts, and better tools for stores selling across regions.
Who actually needs Advanced
- Stores selling internationally where regional storefronts and pricing matter
- Shipping-heavy businesses needing real-time UPS, FedEx, DHL, or other carrier rates
- Operations teams that need custom report dashboards
- Stores doing higher volume where better analytics actually impact decisions
Shopify Plus — ~$2,300+/month
Shopify Plus is the enterprise tier, starting around $2,300/month for standard setups. Exact pricing depends on term length, region, revenue, and business complexity. This plan is built for larger brands that need advanced checkout customization, wholesale and B2B features, expansion stores, and enterprise-level support.
If you have to ask whether you need Plus, you probably do not. Stores at this scale are usually already working with implementation agencies, account managers, and finance teams — not deciding between plans from a comparison table.
The hidden cost: transaction fees
This is the part of Shopify pricing that surprises new merchants most. If you do not use Shopify Payments, Shopify charges an additional transaction fee on every sale: 2% on Basic, 1% on Grow, 0.6% on Advanced, and 0.15% on Plus.
This fee stacks on top of whatever your third-party processor charges. If you are using Stripe at 2.9% and you are on Basic, your effective rate can become 4.9% before fixed fees — 2.9% Stripe plus 2% Shopify. The solution most merchants miss: use Shopify Payments when it is available in your country.
Shopify Payments is not available everywhere. If your business is registered in a supported country, it is usually the simplest option. If it is not available in your region, the transaction fee becomes much more important when comparing plans.
What I found comparing plans on a real store
After comparing Shopify pricing against a realistic store doing around $10,000/month in sales, the Basic plan is clearly the best starting point, but not always the cheapest long term. The main thing most people miss is that the monthly subscription is only one part of the real Shopify cost. Once your sales become consistent, payment processing fees can matter more than the plan price itself. For a new store, I would start with Basic. But if your store is already generating steady revenue, the Grow plan can make sense because the lower card rates and better reports may offset the higher monthly fee.
Try Shopify for $1/month
Start with Basic, test your store, and upgrade later only when the math makes sense.
Which plan should you actually pick?
Here is the honest decision framework after running real stores on Basic, Grow, and Advanced. If you are still deciding between platforms, the Shopify vs WordPress and Shopify vs Squarespace comparisons cover the bigger picture before you commit to a plan.
- Annual revenue under $50K: Basic. Do not overthink it. The missing features on higher tiers are mostly things you will not use yet, and your money is better spent on products, content, and traffic.
- $50K–$200K annual revenue: Grow. The lower card rate, extra staff accounts, and professional reports start to make sense once the store has consistent sales.
- $200K–$1M annual revenue: Advanced. At this stage, custom reports, real-time shipping rates, and international features can become operational necessities.
- $1M+ annual revenue: Talk to Shopify Plus sales. At this volume, your processing fee structure and operational requirements matter more than the public pricing table.
The most expensive mistake new merchants make is picking Grow right out of the gate “just in case.” That is hundreds of dollars per year extra for features most new stores will not use until they have actual sales. Start on Basic. Upgrade later when the math justifies it — Shopify lets you change plans as your store grows.
What happens after you choose a Shopify plan?
After starting a Shopify trial, you land inside the Shopify dashboard. This is where you add products, customize your theme, set up Shopify Payments, manage orders, check analytics, and connect sales channels. The plan matters, but the actual setup process is almost the same at the beginning whether you start on Basic or Grow.
Don’t pick a plan blind
Start with Basic, test the platform with real products, and upgrade later when the numbers justify it.
Frequently asked questions
Can I change Shopify plans later?
Yes. You can change your Shopify plan from the billing or plan settings inside your Shopify admin. You can start on Basic and upgrade later when your store actually needs the extra features.
Is Shopify cheaper if I pay annually?
Usually, yes. Shopify often shows annual-billing discounts on Basic, Grow, and Advanced, but the exact savings can vary by country and billing setup. Start monthly if you are still testing the store, then consider annual billing once you are confident you will keep using Shopify long term.
What is the cheapest Shopify plan?
Shopify Starter is technically cheaper than Basic, but it is not a full online store. For a real Shopify store with products, checkout, themes, and core store features, Basic at $39/month is the main entry-level plan.
Do I need Shopify Payments?
If Shopify Payments is available in your country, it is usually the simplest option because it removes Shopify’s extra third-party transaction fee. That fee is 2% on Basic, 1% on Grow, and 0.6% on Advanced when you use an external payment provider instead.
What is the difference between Shopify Basic and Grow?
Grow gives you a lower card processing rate, 5 staff accounts instead of 2, professional reports, and a lower third-party transaction fee if you do not use Shopify Payments. Basic is better for most new stores. Grow becomes more useful once your store has consistent revenue and you need the extra reporting or staff accounts.
Why does Shopify pricing look different in some screenshots?
Shopify pricing can vary depending on your country, currency, billing term, payment provider, and active trial offer. The final checkout screen is the most important place to confirm your exact monthly price, card rates, and renewal terms.
Related next step
Next: read the complete Shopify guide, compare platforms with Shopify vs WordPress or Shopify vs Squarespace, or browse the current software deals.
