Helium 10 pricing plans in 2026 come down to a free tier, Platinum at $129/month, and Diamond at $359/month, with a custom Enterprise plan above them. The old $49 Starter plan is gone, so Platinum is now the realistic entry point — and the codes further down cut the price. Here’s exactly what each plan costs and which one you actually need.
IN THIS GUIDE
Helium 10 pricing at a glance (2026)
Quick answer: Helium 10 has a free plan, Platinum at $129/mo (about $99/mo annual), and Diamond at $359/mo (about $279/mo annual), plus a custom Enterprise plan. The Starter plan was retired in 2026. Use TUTORIALSTACK20 for 20% off six months or TUTORIALSTACK10 for 10% off for life.
| Plan | Monthly | Annual (per mo) | Best for |
|---|---|---|---|
| Free | $0 | $0 | Testing the tools |
| Platinum | $129 | ~$99 | Launching / most new sellers |
| Diamond | $359 | ~$279 | Scaling brands, teams, heavy PPC |
| Enterprise | Custom (from ~$1,499) | Custom | Agencies / large brands |
Helium 10 plans explained, one by one
Free plan: what you get, what’s locked
The free plan is a real “free-forever” tier, not a trial — no credit card needed. It’s there to let you test the dashboard and core tools, with strict caps: only a handful of Xray uses a month, low limits on the research tools, and the training (Freedom Ticket, the PPC Academy) locked behind paid plans. It’s fine for getting a feel for the platform, but the caps mean you can’t actually run product research at scale on it. Treat it as a test drive, not a workspace.
Platinum: the realistic entry point
Platinum at $129/month (or about $99 on annual billing) is where most new sellers should start. It unlocks the tools people actually come to Helium 10 for: Black Box and Xray for product research, Cerebro and Magnet for keyword research, the Listing Analyzer and AI Listing Builder for optimization, plus Keyword Tracker and Profits. It also includes Freedom Ticket, the full step-by-step Amazon course, which is real value for beginners. Here’s the Platinum checkout with the discount applied — $129 dropping to about $103.20 with TUTORIALSTACK20:
Diamond: built for scaling
Diamond at $359/month (about $279 annual) is the scaling tier. It adds higher usage limits, more keyword tracking, multi-user logins, more connected seller accounts, and the advanced PPC tools. Unless you’re already doing real volume — managing a lot of SKUs, spending meaningfully on ads, or running a team — it’s more than you need. Here’s the Diamond checkout, $359 down to about $287.20 with the same code:
Enterprise: custom pricing
Enterprise is custom-priced — it starts around $1,499/month — and built for agencies and large brands that need higher limits, more seats, and dedicated onboarding. If you have to ask whether you need it, you don’t yet, but it’s the ceiling once you’re operating at scale.
What changed in 2026
Three things matter if you’re comparing against an older review:
- The Starter plan is gone. It used to be the cheap entry point at around $49/month; it was retired for new sign-ups, so the cheapest full paid plan is now Platinum at $129. That’s a real jump for beginners.
- Prices went up across the board. The 2026 increase hit most plans, which is why old reviews quoting lower numbers are out of date.
- It’s no longer Amazon-only. Helium 10 now has a full TikTok Shop toolkit and Walmart support built in, so you can research trending products and influencers across channels from one dashboard. If you sell where ecommerce is actually growing, that multi-channel reach is part of what you’re paying for — and most reviews miss it.
Hidden costs to check before you pay
The headline price isn’t always the full story. A few things to check first:
- Annual vs monthly. Annual billing knocks roughly 20–25% off, but it’s a bigger upfront commitment. If you’re still testing the waters, monthly is safer even though it costs more per month.
- Add-ons. Some tools (extra keyword tracking, higher-tier analytics, the Elite mastermind) sit outside the base plans as paid add-ons. Make sure the plan you’re buying includes what you actually need.
- Advanced features by tier. A few advanced features, like full PPC automation, live on the higher plans — so confirm your plan covers your workflow before paying.
- Per-seat scaling. Extra user logins add up quickly on team plans.
- Refund window. There’s a 7-day money-back guarantee on your first payment for new subscribers — request it within 7 days or all payments are final. Renewals aren’t refundable, so set a reminder before the window closes.
Helium 10 discount codes: how to pay less
Two codes bring the price down, and which one wins depends on how long you’ll keep it:
- TUTORIALSTACK20 — 20% off your first 6 months. Best if you’re starting out and want the biggest short-term saving while you find your first product.
- TUTORIALSTACK10 — 10% off every month, for life. Better long-term if you already know you’ll keep Helium 10 running.
Both apply at checkout on the Platinum and Diamond plans. You saw the 20% code in action above — Platinum’s $129 became about $103.20.
Get the Helium 10 deal
TUTORIALSTACK20 for 20% off your first 6 months, or TUTORIALSTACK10 for 10% off for life — both apply on Platinum and Diamond.
What I’d do if I were starting today
I have personally used Helium 10 on the free tier for a very long time, but since the features were very limited, I decided to later upgrade to the Platinum and then the Diamond package. If I were starting from scratch and were serious about my business, I’d go for the Platinum plan, which is already quite expensive, but, in my opinion, there’s no other similar tool that comes close to Helium 10 in terms of features. Also, if you don’t like it, you can always ask for your money back within 7 days, so you basically get a 7-day risk-free trial.
Which Helium 10 plan should you pick?
The short version, by where you are:
- Just curious / zero budget: start on the free plan. Test Black Box and Xray, get a feel for the dashboard, and don’t pay until you’ve decided you’re serious.
- Launching your first product (most new sellers): Platinum. It has everything you need to find a product, do the keyword research, and build the listing, plus the Freedom Ticket course. Use TUTORIALSTACK20 for the biggest first-6-months saving.
- Scaling a brand, running a team, or heavy on PPC: Diamond. The higher limits and advanced ad tools start to pay off once you’re doing real volume.
- Agency or large brand: Enterprise.
If you’re serious about Amazon, the time Helium 10 saves and the bad products it stops you launching easily cover the cost. If you’re only mildly curious, start free and upgrade when you hit the limits — not before.
Start on the right Helium 10 plan
Platinum if you’re launching, Diamond if you’re scaling — the codes knock money off either.
Frequently asked questions
How much does Helium 10 cost in 2026?
Helium 10 has a free plan, Platinum at $129/month (about $99/month billed annually), and Diamond at $359/month (about $279/month annually), plus a custom Enterprise plan that starts around $1,499/month. Codes like TUTORIALSTACK20 and TUTORIALSTACK10 reduce the paid prices further.
Is there still a Helium 10 Starter plan?
No. Helium 10 retired the Starter plan for new sign-ups in 2026, so the cheapest full paid plan is now Platinum at $129/month. You can still test the platform on the limited free plan before paying.
Does Helium 10 have a free plan?
Yes. There’s a limited free-forever plan with no credit card required, but it has strict usage caps (for example, only a handful of Xray uses per month), and the training and advanced tools are reserved for paid plans. It’s good for testing, not for running product research at scale.
Which Helium 10 plan is best for beginners?
Platinum is the realistic entry point for most new sellers — it unlocks the core product research, keyword, and listing tools plus the Freedom Ticket course. Start on the free plan to test the tools, then upgrade to Platinum when you hit the limits.
Should I use TUTORIALSTACK20 or TUTORIALSTACK10?
TUTORIALSTACK20 gives 20% off your first 6 months — the biggest short-term saving while you find your first product. TUTORIALSTACK10 gives 10% off every month for life — better long-term if you already know you’ll keep Helium 10. Both apply at checkout on Platinum and Diamond.
Related next step
Next: compare it with another breakdown in Shopify pricing plans, browse more tool guides, or check the current software deals.
