Shopify Pricing Plans 2026: Which Plan Is Right for Your Store?
Shopify pricing plans range from $39/month for Basic to roughly $2,300/month for Plus, with Grow at $105/month and Advanced at $399/month between them. The right plan depends on your country, billing term, and payment setup. For most new stores, Basic is the correct starting point — the real decision is when your sales volume, payment fees, and reporting needs make Grow or Advanced worth the upgrade.
All four Shopify pricing plans at a glance
Before getting into the details of each tier, here is the quick reference table. These are standard US monthly prices, but Shopify pricing can vary by country, currency, billing term and payment provider.
| Plan | Monthly cost | Best for | Card fees (US) | Transaction fee* |
|---|---|---|---|---|
| Basic | $39 | New stores | 2.9% + 30¢ | 2% |
| Grow | $105 | Growing stores | 2.7% + 30¢ | 1% |
| Advanced | $399 | Established stores | 2.5% + 30¢ | 0.6% |
| Plus | ~$2,300+ | Enterprise/$1M+ | Custom | 0.15% |
Note: Shopify prices, card rates, transaction fees and trial offers can vary by country, currency, billing term and payment provider. Always check the final Shopify checkout screen before subscribing.
What I found in testing
After comparing Shopify pricing against a realistic store doing around $10,000/month in sales, the Basic plan is clearly the best starting point, but not always the cheapest long term. The main thing most people miss is that the monthly subscription is only one part of the real Shopify cost. Once your sales become consistent, payment processing fees can matter more than the plan price itself. For a new store, I would start with Basic. But if your store is already generating steady revenue, the Grow plan can make sense because the lower card rates and better reports may offset the higher monthly fee.
Try Shopify for $1/month
Start with Shopify Basic, test your store, and upgrade later only when the math makes sense.
Shopify Basic — $39/month
Basic is the entry-level Shopify plan and the right starting point for most new stores. At $39/month in standard US monthly pricing, it includes the core features you need to launch: unlimited products, Shopify Payments integration, abandoned cart recovery, gift cards, the same checkout system as the higher plans, and 24/7 support.
What’s included
- Unlimited products and storage
- 2 staff accounts
- Up to 1,000 inventory locations
- Card rates: 2.9% + 30¢ for online transactions in the US
- Basic reports — total sales, conversion rate and traffic sources
- Manual order creation, custom domains, abandoned cart emails and gift cards
What’s missing
- No professional reports for deeper customer and marketing analysis
- Shipping rates are calculated, not real-time carrier rates
- No advanced report builder for custom analytics
In my experience, Shopify Basic is enough for most new stores. The standard reports still show the numbers you need early on, including sales, conversion rate, average order value, traffic and top products. The real limitation is not reporting — it is that the higher card fees become more noticeable as your sales grow.
Shopify Grow — $105/month
The Grow plan sits between Basic and Advanced. It is the plan most growing stores should compare against Basic once sales volume, staff accounts and reporting start to matter. In standard US monthly pricing, Grow is usually shown at $105/month.
The math: at $30k annual revenue with Shopify Payments, the 0.2% card rate difference between Basic at 2.9% and Grow at 2.7% saves about $60/year. That alone does not justify the upgrade. Grow starts making more sense when you also need 5 staff accounts, professional reports, lower third-party transaction fees, and a cleaner setup for a growing team.
What’s added vs Basic
- Lower online card rates: 2.7% + 30¢ in the US, compared with 2.9% + 30¢ on Basic
- 5 staff accounts instead of 2
- Professional reports, including better customer and marketing reporting
- Third-party transaction fee drops from 2% to 1% if you do not use Shopify Payments
Advanced Shopify — $399/month
Advanced is for stores where reporting, shipping and international operations matter more than simply saving a tiny percentage on card rates. At $399/month in standard US monthly pricing, the upgrade from Grow is hard to justify on processing savings alone. The real reason to upgrade is advanced reporting, real-time carrier shipping, more staff accounts, and better tools for stores selling across regions.
Who actually needs Advanced
- Stores selling internationally where regional storefronts and pricing matter
- Shipping-heavy businesses needing real-time UPS, FedEx, DHL or other carrier rates
- Operations teams that need custom report dashboards
- Stores doing higher volume where better analytics actually impact decisions
Shopify Plus — ~$2,300+/month
Shopify Plus is the enterprise tier and starts around $2,300/month for standard setups, but exact pricing can depend on term length, region, revenue and business complexity. This plan is built for larger brands that need advanced checkout customization, wholesale/B2B features, expansion stores, more control, and enterprise-level support.
If you have to ask whether you need Plus, you probably do not. Stores at this scale are usually already working with implementation agencies, account managers and finance teams, not deciding between plans from a basic comparison table.
The hidden cost: transaction fees
This is the part of Shopify pricing that surprises new merchants most. If you do not use Shopify Payments — Shopify’s built-in payment processor — Shopify charges an additional transaction fee on every sale: 2% on Basic, 1% on Grow, 0.6% on Advanced, and 0.15% on Plus.
This fee stacks on top of whatever fee your third-party processor charges. For example, if you are using Stripe at 2.9% and you are on Basic, your effective rate can become 4.9% before fixed fees: 2.9% Stripe plus 2% Shopify. The solution most merchants miss is simple: use Shopify Payments when it is available in your country.
The catch is that Shopify Payments is not available everywhere. If your business is registered in a Shopify Payments-supported country, it is usually the simplest option. If it is not available in your region, the third-party transaction fee becomes much more important when comparing plans.
Test Shopify Basic for $1/month
Don’t pick a plan blind
Start with Basic, test the platform with real products, and upgrade later when the numbers justify it.
Which plan should you actually pick?
After running real stores on Basic, Grow and Advanced, here is the honest decision tree:
- Annual revenue under $50k: Basic. Do not overthink it. The missing features on higher tiers are mostly things you will not use yet, and your money is better spent on products, content and traffic.
- $50k-$200k annual revenue: Grow. The lower card rate, extra staff accounts and professional reports start to make more sense once the store has consistent sales.
- $200k-$1M annual revenue: Advanced. At this stage, custom reports, real-time shipping rates and international features can become operational necessities.
- $1M+ annual revenue: Talk to Shopify Plus sales. At this volume, your processing fee structure and operational requirements matter more than the public pricing table.
The most expensive mistake I see new merchants make is picking Grow right out of the gate “just in case.” That is hundreds of dollars per year extra for features most new stores will not use until they have actual sales. Start on Basic. Upgrade later when the math justifies it — Shopify lets you change plans as your store grows.
Once you have picked a plan, the next questions are usually: how to set up the store correctly, how to claim the current trial offer, and which apps actually convert. For more Shopify tutorials, see our complete Shopify guide. For broader ecommerce platform alternatives, our Tools page covers Shopify’s main competitors with current deal pricing.
What happens after you choose a Shopify plan?
After starting a Shopify trial, you land inside the Shopify dashboard. This is where you add products, customize your theme, set up Shopify Payments, manage orders, check analytics and connect sales channels. The plan matters, but the actual setup process is almost the same at the beginning whether you start on Basic or Grow.
Frequently asked questions
Can I change Shopify plans later?
Yes. You can change your Shopify plan from the billing or plan settings inside your Shopify admin. In practice, this means you can start on Basic and upgrade later when your store actually needs the extra features.
Is Shopify cheaper if I pay annually?
Usually, yes. Shopify often shows annual-billing discounts on Basic, Grow and Advanced, but the exact savings can vary by country and billing setup. I would start monthly if you are still testing the store, then consider annual billing once you are confident you will keep using Shopify long term.
What’s the cheapest Shopify plan?
Shopify Starter is technically cheaper than Basic, but it is not the same as a full online store plan. For a real Shopify store with products, checkout, themes and core store features, Basic is the main entry-level plan.
Do I need Shopify Payments?
If Shopify Payments is available in your country, it is usually the simplest option because it removes Shopify’s extra third-party transaction fee. That fee is 2% on Basic, 1% on Grow and 0.6% on Advanced when you use an external payment provider instead.
What’s the difference between Basic and Grow?
Grow gives you a lower card processing rate, 5 staff accounts instead of 2, professional reports, and a lower third-party transaction fee if you do not use Shopify Payments. Basic is better for most new stores. Grow becomes more useful once your store has consistent revenue and you actually need the extra reporting or staff accounts.
Why does Shopify pricing look different in some screenshots?
Shopify pricing can vary depending on your country, currency, billing term, payment provider and active trial offer. That is why the final checkout screen is the most important place to confirm your exact monthly price, card rates and renewal terms.
About the author
I’m Stepan, founder of Tutorial Stack. I’ve published 350+ Shopify tutorials across my YouTube channels and personally use Shopify for store builds and ecommerce tutorials. The pricing comparisons and break-even points in this guide come from real store setup experience, not just marketing comparison charts. Find me on YouTube for video walkthroughs of Shopify setup, pricing and plan selection.
